The wine consortium gives your retail data meaning by incorporating it into a larger database with other leading wine suppliers thereby creating a repository of competitive data used to compare your brands to the industry. By combining your sales data with other suppliers at the account level you can view the market in a whole new more effective way. At once you have the ability to measure your distribution successes and deficiencies as well as share of both total market and segments. Further, you can quickly decide which accounts in a market are appropriate for your brands and which are not based on the brand’s performance against its competitive segment. This analysis makes rationalizing your sales and marketing resources easier and infinitely more efficient.

As a member of the Wine Consortium your organization will have the ability to develop tactics that are congruent with the strategic intent of your brands based on how your brands compare to your competitors in the market.

Because the Wine Consortium has many members, the account list is extremely robust allowing the members to assess their overall store front distribution virtually anywhere. This includes national, state and metro areas as well as within individual chains and national accounts.

The Wine Consortium database is broken by independent accounts and chain and national accounts. This gives your sales and marketing teams an added component when planning. The database classifies over 900 chain and national accounts giving you the opportunity to look at your brand's performance vs. the competitive set within each of these chain or national accounts.