Global Beverage Intelligence offers a range of capabilities enabling our clients to generate accurate intelligence at the right time to make informed trade-marketing decisions that will make a difference in the market.

There are two elements to the reporting suite. The first is the web-enabled GBI Portal which allows users to access their account from anywhere they have internet access. The second is the reporting suite that separates varioius data sets into manageable classifications and reporting. Both elements are designed to allow users to minimize the time spend searching for data and more time doing what they do best.

Each user is given password-protected access to their own unique portal. Each user may customize their portal to suit their specific needs. Additionally, your company has the ability to restrict specific geographies or brands within a portfolio and even restrict access to the various databases or custom account groups. The purpose is twofold. The first is to give the end user only the information they require to do the job. The second is to give the company the ability to restrict certain information for confidentiality reasons.

The GBI reporting tool gives the front-line manager the necessary toolset to create, edit and manage distribution and program placement as well as the ability to target key accounts allowing them to hold their buyer or distributor accountable. The reporting tool makes information easy to access and use for sales managers and their supervisors regardless of the data source.

For advanced users such as market researchers and category development professionals, our power user tool offers the flexibility and power to conduct sophisticated analyses, giving them the ability to create scenario analysis and forecasting.

You can preview a few of the reports GBI has to offer.